History in the writing

New techniques, new ingredients, new opportunities for consumption. A sector of pioneers still writing their own story. You can write history with us, with your new spirit.

New products for new habits

Whether it's botanical spirits or premixed cocktails, you can meet new consumer demand in many different ways.

Discover with us the world of New Spirits

In a world in constant motion it is certainly difficult to build webinars or slides into a course like ‘New Spirits’. Our CEO Elisa Cravero has succeeded, with the wisdom and help of Fulvio Piccinino.

Some data and trends

  • Between 2010 and 2020, the number of micro-distilleries in America has increased from 184 to over 2200
  • Great interest in ‘premium’ and ‘crafted’, especially in the Chinese and US markets
  • Research and experimentation with new ingredients and nutraceutical properties
  • The world of RTD (‘ready to drink’) spirits is booming, providing pre-mixed cocktails with increasingly innovative packaging


Let's do it weird, let's do it right

We are pioneers of taste by trade and the quality and safety of our products comes first. We study and refine recipes and production processes to create that new spirit you had in mind while guaranteeing a unique, innovative and stable product for your customers.

  • A Selection of over 150 botanicals
  • Only 100% natural ingredients
  • Safe and certified ingredients
  • Compliance with FDA standards


Del Mago drinks - The experience of Haute Cuisine cocktails at home

Marcello Trentini, chef of the starred Turin restaurant Mago Rabin, enters the world of new spirits with "ready to drink" cocktails. Reinterpreting great classics, but with a touch of originality thanks to botanical "signatures". Milano to Torino with artichoke and licorice, Negroni with Serpillo thyme, Vesper with wild celery and finally Boulevardier with cocoa distillate.