Create your Vermouth

The king of aperitifs is back, stronger than ever

In 1786 Antonio Benedetto Carpano, herbalist from Turin, invented the flavored wine that would have become the protagonist of aperitifs all over the world. Made up of 75% wine, Vermouth finds its uniqueness in the infinite combinations of spices and medicinal herbs added in infusion.

Explore new markets

In the last 3 years, the export of Italian Vermouth has grown by 70% in the United States. And the Chinese market could also hold surprises ...

Impress with new products

Whether you are a wine producer, restaurant or owner, distillery or distributor, adding vermouth to your business proposal will amaze your customers and increase your margins.

An unparalleled reorder rate

Two out of three customers order a triple supply of bottles, on average 6 months after their first production with us.

Discover (almost) every the secrets of vermouth

Together with Fulvio Piccinino, one of the most skilled on the subject in the world, we have been organizing masterclasses for professionals and amateurs since 2015, with the Esperienza Vermouth brand. We have trained and (we hope!) entertained more than 4000 people with our live and online events in Turin, Shanghai, Frankfurt, London and New York.

Why start producing vermouth?

  • Vermouth is the basic ingredient of some of the most drunk cocktails in the world, such as Negroni, Manhattan, Martini.
  • Thanks to its alcohol content between 14 and 18 degrees it benefits from the growth of the "NoLo" (No and Low alcohol ") sector
  • Italy, USA, Spain, UK and Australia are just some of the countries where there is a strong increase in the market
  • In China, in the last 3 years, vermouth exports from Italy have grown by 800%


How we make your vermouth

We have innovated the traditional production method born in Turin. We use tinctures or distillates obtained from selected spices and botanicals. Our semi-finished products speed up the process, and allow us to obtain a product of the highest quality, safe and replicable, even small quantities.

  • Selection of over 150 botanicals
  • Only 100% natural ingredients
  • Safe and certified ingredients
  • Compliance with FDA standards


"Elia that brought Vermouth back to Salento"

[from Italian national newspaper Repubblica, 08/27/19] There are, in some Nordic cultures, prodigious figures who roam the woods and collect herbs to be used for potions believed to be magical. It was known that those concoctions could be used as invigorating and to help recover from particular states of physical asthenia and degrading conditions of consciousness.

    Today, those medicinal substances are called liqueurs and no longer belong either to witchcraft or even to the pharmacy, but to the culture of good drinking. Elia Calò is a bar consultant who created Bar Mita, a private speakeasy just outside Lequile, in the province of Lecce. [Read the rest of the article (Italian) here]