Create your Amaro

Discover your bitter side

Bitter herbal liqueurs have a millenary tradition. From the elixirs of long life produced by monks, to the bitters of today: the possibilities for this product category are endless. Aperitifs, digestives, bitters, wine or distillate based, mixed or tasted neat with an ice cube, the possibilities are endless.

Negroni and Spritz, top drinks in the world

We find them in the world top ten of the most consumed drinks in the world : both Italian as we are and bitter-based.

Amaro, not just after a meal

The new trend to use bitters and digestives also in mixology makes this category a versatile product with infinite consumption opportunities

Choose from 50 shades of bitter

Not all bitter herbs are the same: Aloe Ferox, Rhubarb, Gentian, Artichoke, Absinthe… find out what your favorite bitter shade is.

Discover (almost) every secrets of amari and bitters

Together with Fulvio Piccinino, internationally renowned bartender, we discover the history of amari, from the elixir of life, to the modern pharmacopoeia up to the most innovative uses in modern mixology. A journey through herbs and spices, which this time will not leave a bitter taste in your mouth.


Some data and trend

  • Over the last year the Italian bitters market has grown by 7.5% in value, and by 6% in volume
  • Among the 10 most consumed bitters in the world 3 are Italian
  • USA is a hot market: the Caffo group exports its famous Vecchio Amaro del Capo all over the continent with the Total Beverage Solution

DISCOVER ALL THE DETAILS

We are equilibrists of bitterness

Centering the perfect balance between bitter note, sweetness and alcohol content is a real balancing act. Our tinctures contain different bittering botanicals, allowing you to build a balanced and complex amaro or bitter. We let the bottled products rest for a few months, only in this way we can guarantee a complex and harmonious product

  • Selection of over 150 botanicals
  • Only 100% natural ingredients
  • Safe and certified ingredients
  • Compliance with FDA standards

CASE HISTORY

Vetz, the Italian bitter in the conquest of Scandinavia

The "bitter Vetz" from the idea of ​​Alberto Corti, Federico Rocca, Antonio Tortorici and Nicholas Dellai, an enterprising group of young people from the Veneto and Lombardy, was born to warm up the cold Swedish nights with a touch of Italian.

    A wine-based bitter, light in alcohol content but complex in its aromas. Gentian and bitter orange are the bitter signature to which elderberry, cedar and coriander are added. A product designed for the aperitif, which is conquering the Swedish market.Un prodotto pensato per l’aperitivo, che sta conquistando il mercato svedese.

The Spiritual Machine:
Find your Spirit

START HERE