Launch your brand

Are you a bartender, a wine producer, a professional, or simply a hungry innovator? Discover why this is the right time to be a spiritual star!

Create a bottle as a gift or for events

Are you an agency, a company or a private individual? Make your event or gift memorable with a bottle bearing your own label.

Create new spirits

Are you a distillery or a beverage company? Develop new products in a fast and easy way, adding our natural tinctures and distillates.


Explore Our Expertise


  • GIN




For us, vermouth is like sex: we like it in all its forms, as long as it's done right. White, red or amber, made with Barolo, Moscato barricato or natural wine, with the addition of radicchio infusion, fortified with grappa, even kosher. In two years we have worked on more than 50 recipes, from the most classic to the most "revolutionary" ones.
Which one will be yours?

  • Vermouth has been making a serious comeback in cocktail culture, with a market size worth $ 15.7 Billion by 2027, CAGR 7.6%
  • Vermouth was invented by Benedetto Carpano in 1786 in Turin, 1.5 mile away from our office. And Turin is still the best place to produce it!


If you are reading this paragraph, you probably know that gin is the hottest spirit in recent years. Volumes are in exponential growth, as well as the number of craft/artisanal labels. The Spiritual Machine can help you create something unique, be it a gin for your bar, for an event or a distribution line. Are you ready to launch yourself into the world of spirits?

  • The gin market today worth 12 billion euros (double compared to 10 years ago!)
  • The growth forecast for the years 2020-2023 is 7.8% per year

The Bitter & Amaro masters

The habit of bitter taste is a matter of training, imprinted in our DNA, in fact, exists the equation "bitter taste" = "poisonous food". This survival rule seems to have been overcome and in the last twenty years we have witnessed a return in the consumption of bitters and AMARI, and in parallel a reduction of the sugar content of drinks.
It definitely seems like the right time to explore new recipes!

  • The Italian bitters market grew by 7.5% in value in 2019
  • We use only 100% natural, safe and certified ingredients

The New Spirits masters

More daring, more extreme, more innovative. If you have arrived here it is because it is not enough for you to look at the horizon, but you want to go further and create something that no one has imagined yet.

  • A market thirsty for novelty
  • Endless possibilities to create new products

What can TSM do for you?

Let's start from your business and discover which spirit fits!

If you are a wine producer, you already have 70% of your Vermouth in your cellar. We have the remaining 30%!

Impress your guests by serving a Gin with your own label, or sell your own pre-mixed cocktails
in your mini bar.

Make your customers feel valued by serving private label spirits. This will be the best reminder of your service!

Our semi-finished tinctures and distillates are the secret ingredients that will boost your new product time-to-market. Only natural botanicals, 100% controlled.

A Christmas gift for your clients, a gadget for a special event: design the best label ever and we
will take care of all the rest.

If you run a bar, you already have the perfect place to test your own gin, or vermouth, or bitter.
And if your clients love it, so will other bars and restaurants!


Free professional courses for producers of craft spirits

After achieving huge success in Italy, with more than 4,000 participants, we have decided to take the next step and offer training with formal certification through our own Academy.

  • Outstanding teachers
    Among them, Fulvio Piccinino, one of Italy’s most renowned experts.
  • From professionals to professionals
    In the creation of new alcohol based products there is no room for improvisation: so we will combine product history with market trends and marketing with more specific aspects of production.


We will take care of every aspect


Starting from your ideas, we will craft the recipes that best suits your needs. Only natural ingredients of certified quality.


Packaging is crucial for the success of your project. We know this and have partnered up with some of the best bottle producers and label designers in the business.


Our process in 3 times faster than a traditional private label process. Free up your time and save money.


We don't ask for a minimum order of bottles, while traditional producers typically ask for an average of over 2.000 plus. We want you to be as lean as us: try, learn and adapt.


The Spirits industry worldwide is full of regulations, monopolies and duties. We are here to support you with all the bureaucracy, thanks to our network of importers and distributors


We stock and ship on your behalf, so you will be free to focus on sales and marketing

Botanicals available
Professionals attending TSM Academy
Many times faster than traditional production
The percentage of our growth each year


Check out Some of Our
Recent Work.



Ready to Drink Cocktails/Italy


Sweet Bitter / Sweden


Cantina Selvagrossa - Pesaro/Italy


Salento / Italy


Premium Italian Gin / Italy


New Spirit / Italy


Amaro / Italy


Born in Turin, growing worldwide.

Our HQ is only 1 mile from the place where Carpano invented the Vermouth, in 1786. We are working to disrupt the spirits industry, focusing on open innovation rather "secret recipes", on data more than magics, on digital marketing more than door-to-door sales agents. Our first vertical is Vermouth, and by the end of 2020, after only 2 years, we will have the biggest number of Vermouth references compared to any other company worldwide.

Direct access to more than 150 herbs and spices

We have a deep knowledge on botanicals used in the spirits industry, both on the chemical and flavor side.

3x time faster

Our previous company was a Vermouth brand, and it took 18 months before we had the first bottle on our hand, with huge effort and a lot of money. That's where The Spiritual Machine came from: 1 to 3 months to deliver any product.

+ 1000 Infusionist

Our booming network of Ho.Re.Ca. professionals will give you feedbacks and a market audience